Ivory Trading FZE is a certified Free Zone company registered in Jafza.  Hawyia was chosen to create the logo design for Ivory Trading FZE.  The challenge is to design the best suited logo incorporating the company’s 8 years of experience as an established trading company.  Ivory Trading FZE’s requirement is to give the company an image that reflects credibility, commitment and high standards.  The completed logo resulted in a design rendered in a combination of Arabic and English language. A symbol of a gear was used to connote the trading activities of the company. The colors used are gray and maroon where the former signifies corporate appeal and trustworthiness of the company and the latter represents the company’s strong commitment and reliability in services.  The final design gives Ivory Trading FZE a defined identity and supports the company’s trustworthiness. Moreover, the overall appeal of the logo gives weight to the company image which is a great advantage in building and maintaining the credibility of the company.