Hawyia gave Bin Shafar Holding a corporate identity that is a visual short cut to the group of companies’ years of experience and achievements. Hawyia’s assignment is to give Bin Shafar Holding an extraordinary and unique identity and the main objective is to position the company in the forefront of A-listers holding companies. The result of the logo process gave Bin Shafar a strong and corporate oriented logo design that gives credibility to the company image. The combination of gold and brown colors gives a natural and striking impact to the overall design. The gold color represents the company’s wealth of experience in the business while the brown color symbolizes the natural elements of commitment and service. The new Bin Shafar Holding logo is easily recognizable and leaves a remarkable imprint that sets the difference of the company from the others.  The font strokes are clean; the lines are smooth and easy on the eyes and balance the corporate appeal of the design.