Hawyia has successfully launched the new identity of Bebida, leading experts in door-to-door delivery service. Choosing an effective branding strategy for Bebida is a great challenge for Hawyia. From a selection of great ideas, Hawyia come up with a new identity that will surely escalate the marketing strategy of Bebida and expand its range of customers. At the end, the result is magnificent in its simplicity and appealing to its target customers. The target market of Bebida is women because they are the household decision makers. With this, a butterfly icon is used as the main theme in the logo design because butterflies are always a perfect icon that symbolizes femininity. It denotes metamorphosis, from being childlike to womanhood that depicts responsibility. Butterflies also represent speed, bottom line of the company service. Different shades of Purple signify nature and purity of Bebida’s range of products. Hawyia also worked with Bebida’s marketing and corporate requirements.