Hawyia has successfully launched the new identity of Arab Link LLC, leading Tourism and Car Rental Company in Dubai.  The challenge began in designing the new corporate logo for Arab Link LLC.  The first thing Hawyia did was to assess how Arab Link would like to be perceived by its customers and we found out that the companys mission is not only fast service per se but commitment to high quality service, efficiency and promptness.  Hawyia took these things into consideration in coming up with the new logo for the company.  Hawyias main objective was to make Arab Link stand out from its competition and I can say that we have achieved that with the final results.  The final output was superb in its simplicity giving the company a strong corporate image.  Hawyia also provided Arab Link with service icons which customers can easily remember and associate with the company.  These service icons are great help in identifying which service the customer needs.  Also, this will provide a clear reference for company documentation.