Hawyia created the brand new identity of Armando Signature, a new label distributing Italian ready-to-wear clothes. The project objective is to position the brand to rival the top brands in the fashion industry. The logo is a combination of text and symbol that signifies fine and elegant craftsmanship of the brand. The rounded shape image connotes a formal theme with a modern approach giving the logo a timeless appeal and a global vision of the brand. The logo shows simple and refined lines reinforced by the use of different tones of Brown color which represents authenticity and boldness. The final result is a logo that looks professional, upper class and stylish. This made the Armando Signature logo remarkable and the whole identity made a big impact in the company image. The Armando Signature is all about elegance and the logo epitomize this character.