Hawyia launched the new corporate identity of Richcomm Global Services.  The whole idea is to create a logo rendered in a mixture of serious, modern and artistic display of the logotype.   As the result of the logo process, Hawyia created a logotype which is consists of contemporary semi-stylized font specifically designed for Richcomm.  The letter “O” in the company name is replaced with a globe icon rendered in dynamic curves and red color to effectively draw attention on the logo.  Hawyia also used font attributes like the curves connected to the letters “C” and “M” to represents the extensive global experience and business expertise of the company.  The chosen corporate colors are Black which symbolizes formality, strength and sophistication; Gray gives the logo a modern touch and a feeling of ornate riches and Red embodies power, confidence and prosperity.  All these elements give the overall look of the logo a complete image that successfully achieved the project’s objective.  The new logo effectively illustrates what Richcomm is all about.  It gives strength and credence to the whole corporate identity.  The result also gives a striking impact and a distinctive appeal to the overall look of the design.